Big Blow On Kenya West Has No One Showed Up For Kanye West’s 2XU Sportswear Launch

The collaboration was scheduled to begin at 9 AM on Saturday , 5 th May . 2XU had staff come early to prepare for the crowd they thought would be all over the place and lining up to buy $ 550 neoprene leggings and the $ 500 bike shorts deemed “Suba tights ” and “ Scuba shots” . But after 45 - minutes and customers failing to show, the store shut down the event .

“There ’ s been a change of direction from head office and unfortunately the event has been cancelled , ” a representative told Fairfax Media .

These products had been hyped and publicised on social media by the rapper ’s wife Kim Kardashian and a press release had stated that “ fans will have to be quick , with a strictly limited number of pieces from the collection available to the public. ”
Kim Kardashian . Photo: Hypebeast
Despite all this , by Saturday evening, the leggings and shorts were still very much available .

The hashtag # yeezyx 2 xu was only used 10 times on Instagram .